A REVOLUTION IN STYLE

A classic from the 1940s, the Gatsby cap reflects an eventful decade. High fashion – previously led by the aristocracy – evolved during World War II, advances in technology, and societal shifts. This era's fashion embraced a more comfortable and relaxed approach, leaving old etiquette behind and adopting a 'make do and mend' attitude due to rationing and limited supplies.

The rise of cinema solidified America as the new aspirational focus, popularizing fedoras and more generously proportioned, softer hat shapes with excess fabric as a backlash against austerity. However, wider-brimmed styles such as fedoras and trilbies often fell victim to the British weather. With the bicycle still being the principal mode of transport, the tweed cap became firmly established as the practical all-weather hat.

The Gatsby cap emerged from this upheaval in style, worn by both the fashionistas of the day and the ordinary working man.

Transcending gender, race, class, and time, the Gatsby cap continues to promise timeless grace and style to anyone who wears it.